Stream Discussions 2011 http://stream.wpp.com/discussions2011/ en Blog Owner Wed, 07 Sep 2011 16:39:52 GMT Pebble (http://pebble.sourceforge.net) http://backend.userland.com/rss 5 http://stream.wpp.com/discussions2011/tags// 5 1 2012 http://stream.wpp.com/discussions2011/tags/2012/ 1 1 accel http://stream.wpp.com/discussions2011/tags/accel/ 1 1 accidents http://stream.wpp.com/discussions2011/tags/accidents/ 1 1 addressable advertising http://stream.wpp.com/discussions2011/tags/addressable advertising/ 1 1 advertising http://stream.wpp.com/discussions2011/tags/advertising/ 1 1 afp http://stream.wpp.com/discussions2011/tags/afp/ 1 2 africa http://stream.wpp.com/discussions2011/tags/africa/ 2 1 agency http://stream.wpp.com/discussions2011/tags/agency/ 1 1 alienation http://stream.wpp.com/discussions2011/tags/alienation/ 1 1 america http://stream.wpp.com/discussions2011/tags/america/ 1 2 analytics http://stream.wpp.com/discussions2011/tags/analytics/ 2 3 android 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values http://stream.wpp.com/discussions2011/tags/values/ 1 2 venture capital http://stream.wpp.com/discussions2011/tags/venture capital/ 2 1 visual http://stream.wpp.com/discussions2011/tags/visual/ 1 1 vod http://stream.wpp.com/discussions2011/tags/vod/ 1 1 volunteer http://stream.wpp.com/discussions2011/tags/volunteer/ 1 1 web http://stream.wpp.com/discussions2011/tags/web/ 1 1 youtube http://stream.wpp.com/discussions2011/tags/youtube/ 1 African Mobile Life http://stream.wpp.com/discussions2011/2011/09/07/1315413592438.html We're gathering a group of people together to discuss the impact mobile phones are having across the African continent. Topics will range from ...<p><a href="http://stream.wpp.com/discussions2011/2011/09/07/1315413592438.html">Read more...</a></p> Stream2010 http://stream.wpp.com/discussions2011/2011/09/07/1315413592438.html#comments http://stream.wpp.com/discussions2011/2011/09/07/1315413592438.html Wed, 07 Sep 2011 16:39:52 GMT Nathan Eagle 7bad09d72fbf80d4 We're gathering a group of people together to discuss the impact mobile phones are having across the African continent. Topics will range from ...<p><a href="http://stream.wpp.com/discussions2011/2011/09/07/1315413592438.html">Read more...</a></p> <p>We're gathering a group of people together to discuss the impact mobile phones are having across the African continent. Topics will range from innovative mobile applications designed by the burgeoning African software developer community, in-depth mobile usage studies, the explosion of mobile data services and experiences engaging with local African mobile operators.</p> <p>With mobile penetration at over 40% across the continent, the number of mobile phone subscribers in Africa has grown from 15 million to 500 million over the last ten years. Come join us to talk about the opportunities this unprecedented explosion in connectivity may bring!</p> 0 Wed, 07 Sep 2011 16:39:52 GMT mobile africa technology discussions2011 Emerging Markets: The Race for the "Next Billion" Consumers http://stream.wpp.com/discussions2011/2011/09/07/1315412806049.html How do you build a brand in the &quot;developing world&quot;? How do you directly engage with the elusive billion+ consumers who have recently entered the ...<p><a href="http://stream.wpp.com/discussions2011/2011/09/07/1315412806049.html">Read more...</a></p> Stream2010 http://stream.wpp.com/discussions2011/2011/09/07/1315412806049.html#comments http://stream.wpp.com/discussions2011/2011/09/07/1315412806049.html Wed, 07 Sep 2011 16:26:46 GMT Sheela Subramanian 5b698c00df3af0da How do you build a brand in the &quot;developing world&quot;? How do you directly engage with the elusive billion+ consumers who have recently entered the ...<p><a href="http://stream.wpp.com/discussions2011/2011/09/07/1315412806049.html">Read more...</a></p> <p>How do you build a brand in the &quot;developing world&quot;? How do you directly engage with the elusive billion+ consumers who have recently entered the middle class?</p> <p>Emerging markets represent a massive opportunity for future revenue and earnings growth for global brands. However, marketing to emerging market consumers cannot be replicated from existing Western methods.</p> <p>This discussion focuses on the challenges and opportunities associated with building relationships with emerging market consumers in BRIC, CIVETS, and beyond. While mobile phones may play a part in the solution, technology alone isn't going to be the answer.</p> <p>We'll talk about our successes and failures combining mobile technology, word-of-mouth marketing, and culturally relevant custom engagement strategies across dozens of emerging markets in Asia, Africa, and Latin America. Additionally, we'd also like to learn from other Stream participants' experiences who are starting to attempt to directly engage with these &quot;Next Billion&quot; consumers across the world.</p> <p>&nbsp;</p> 0 Wed, 07 Sep 2011 16:26:46 GMT marketing culture brands mobile brics emerging markets discussions2011 Personal vs organizational values & culture: Does it have to be versus? http://stream.wpp.com/discussions2011/2011/09/07/1315409666229.html As leaders within our respective organizations it is often within our responsibility to drive 'culture change.' But doing so requires getting people ...<p><a href="http://stream.wpp.com/discussions2011/2011/09/07/1315409666229.html">Read more...</a></p> Stream2010 http://stream.wpp.com/discussions2011/2011/09/07/1315409666229.html#comments http://stream.wpp.com/discussions2011/2011/09/07/1315409666229.html Wed, 07 Sep 2011 15:34:26 GMT Ethan McCarty d9c147bc68d893a6 As leaders within our respective organizations it is often within our responsibility to drive 'culture change.' But doing so requires getting people ...<p><a href="http://stream.wpp.com/discussions2011/2011/09/07/1315409666229.html">Read more...</a></p> <p>As leaders within our respective organizations it is often within our responsibility to drive 'culture change.'&nbsp; But doing so requires getting people to actually behave differently -- individual people, that is.&nbsp; Inevitably we come to question organizational values or principles -- just about every big organization has them posted somewhere on their website.&nbsp; But what happens to individual values in the context of organizational values and culture change?&nbsp; Is there a way to create and instantiate effective organizational values without alientating employees?&nbsp; We've tried a few moves at IBM that I'd be happy to share from a professional and a personal perspective -- and I'd be very interested to facilitate a discussion about your experiences as both leaders and as part of the employee populations of your respective organizations.&nbsp; Let's discuss.</p> 0 Wed, 07 Sep 2011 15:34:26 GMT values change management culture alienation identity social group psychology organizational psychology culture change discussions2011