Digital Out of Home! What is it, what matters, and how can it change Stream?
In retail, museums, and public spaces, digital is revolutionizing the way we interact with our environment. Trained by smartphones and tablets, consumers are ready to improve their experiences with direct access through touch and haptics.
But how can it help Stream?
Trevor Kaufman and Andrew Solmssen of Possible Worldwide will show the discussion group best practices and examples. Then it's your turn! As a group, we'll design an out of home application that can make Stream better. And maybe for 2012, we'll build it . . .
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