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Tripti Lochan

Women are from Pinterest, Men are from Google+?

There are statistics that show usage of Pinterest vs Google+ vs Facebook vs Twitter. Is there really a gender bias to the different platforms? What ...

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Posted on 08 Mar 2012 08:18:45
Gwendolyn Regina T

Ripple Effect of Media, Entrepreneurship Ecosystems and Startup Cultures

Pick any random person in Asia, and this persons will mostly likely know what CNN, Forbes, FastCompany are. Pick any random person in the US, and ...

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Posted on 07 Mar 2012 23:55:15
Jonathan Cloonan

Branded Websites: Extinct? An Endangered Species? Alive and Kicking?

Don't worry - no formal presentations, just trying to figure out a few things including: With the many pieces of the social media puzzle getting so ...

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Posted on 04 Mar 2012 14:21:18
Rajith Nair

Are we looking at the right metrics for measuring impact of Digital and what are the challenges with Integrated Media Measurement?

With increasing spends onDigital in the region, comes the need to evaluate the effectivenessof thesespends. What would be the right metrics? Further, ...

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Posted on 02 Mar 2012 12:54:59
Duncan Clark

Patterns of VC/PE in China

As more VC/PE firmsare created or open offices in Chinawith more funds under management than ever before, does China have a sufficient supply of ...

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Posted on 28 Feb 2012 15:25:20
Carrie Wang

B2B social media

Social media is here to stay, is that essential for B2B marketers? wondering... Let's get together to share opinions about Yes or Not ? why B2B need ...

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Posted on 28 Feb 2012 08:50:40
Jeffery Zheng

Who will Facebook face-off in China?

- Will the company that is tipped to have the largest internet IPO in history hasten its conquest of the biggest internet frontier that is China? - ...

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Posted on 21 Feb 2012 16:46:53
Jing Pan

Creating and Capturing Value in China Digital Space (AdChina)

Where is digital media spending going in China in 2012? Based on AdChina's experience of launching 200 campaigns monthly for the top Chinese ...

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Posted on 21 Feb 2012 16:40:24
Anna Vuong

The Battle of digital specialists: Client vs Agency - Who Wins?

Gone are the days with generalist marketers within the Client side - Clients are becoming more savvy with in house media and digital specialists. The ...

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Posted on 16 Feb 2012 07:28:11
William Moss

Babbling in the shallows

Have we become so infatuated with social media as a corporate communication tool that we're emphasizing it at the expense of other relationships? Is ...

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Posted on 15 Feb 2012 16:31:45
William Moss

Who can you trust? Social media and black PR in China

Are black PR, fake accounts and cooked numbers eroding the value of online communication in China (and elsewhere) in any significant way? If so can ...

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Posted on 15 Feb 2012 16:30:24
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