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Matthew Brosenne

Silo Busting: Single Source 2 Screen Measurement

Nothing worth doing is ever easy and oursingle source workhas been exceedingly difficult, which we believe indicates this is very much worth doing :-) ...

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Posted on 05 Mar 2012 15:42:08
Rajith Nair

Are we looking at the right metrics for measuring impact of Digital and what are the challenges with Integrated Media Measurement?

With increasing spends onDigital in the region, comes the need to evaluate the effectivenessof thesespends. What would be the right metrics? Further, ...

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Posted on 02 Mar 2012 12:54:59
Amrita Randhawa

Online vs. TV Content

I would love to discuss and hear your thoughts on how we get more online content initiatives going? Working in China for four years I've seen the ...

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Posted on 01 Mar 2012 10:05:44
Jeff Ragovin

Social Measurement, ROI and Syndication

If you're engaging in social, do you actually know how much is impacting your bottom line? find out how.

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Posted on 07 Feb 2012 22:18:24
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