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Stream Asia Discussions

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Name		Discussions
	Amy Gao	how to optimize ROI cross TV and digital, planning and evaluation The technologies that introduced the iGRP and other measurements now make it possible to merge them seamlessly with TV measurements. This was ... Read more... Tags :mixreach, crossmedia, igrp, optimization Posted on 28 Feb 2012 22:53:48

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Stream Asia Discussions

how to optimize ROI cross TV and digital, planning and evaluation