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Amnart Treenarat

Online Market Insights:Thailand

Many persons would like to know or have small session that delves into the digital trends prevalent within the emerging markets of Thailand . The ...

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Posted on 07 Mar 2012 07:53:24
Rajith Nair

Are we looking at the right metrics for measuring impact of Digital and what are the challenges with Integrated Media Measurement?

With increasing spends onDigital in the region, comes the need to evaluate the effectivenessof thesespends. What would be the right metrics? Further, ...

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Posted on 02 Mar 2012 12:54:59
Amrita Randhawa

Online vs. TV Content

I would love to discuss and hear your thoughts on how we get more online content initiatives going? Working in China for four years I've seen the ...

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Posted on 01 Mar 2012 10:05:44
Andrew Stockwell

Agile Commerce

Your global customers continue to want things faster, better, cheaper, and with a higher degree of service. And, technology makes it possible for them ...

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Posted on 27 Feb 2012 21:50:56
Jing Pan

Creating and Capturing Value in China Digital Space (AdChina)

Where is digital media spending going in China in 2012? Based on AdChina's experience of launching 200 campaigns monthly for the top Chinese ...

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Posted on 21 Feb 2012 16:40:24
Christopher Smith

Short Attention span theater. Second Screen opportunities in the Age of Interuption.

A look at possiblilites and potentials, as well as pitfalls in the development of Second Screen strategies. Who is doing what well and not so well in ...

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Posted on 20 Feb 2012 13:30:19
Joe Nguyen

Where are the Digital Brand Marketing $$?

Digital still holds a tiny share of overall ad expenditure budget in Asia. Many markets are only taking in 2%-4% of overall adspend with Singapore ...

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Posted on 20 Feb 2012 12:50:35
Anna Vuong

The Battle of digital specialists: Client vs Agency - Who Wins?

Gone are the days with generalist marketers within the Client side - Clients are becoming more savvy with in house media and digital specialists. The ...

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Posted on 16 Feb 2012 07:28:11
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