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Stream Asia Discussions

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	Rajith Nair	Are we looking at the right metrics for measuring impact of Digital and what are the challenges with Integrated Media Measurement? With increasing spends onDigital in the region, comes the need to evaluate the effectivenessof thesespends. What would be the right metrics? Further, ... Read more... Tags :digital, media, roi, multimedia, integrated measurement Posted on 02 Mar 2012 12:54:59

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Stream Asia Discussions

Are we looking at the right metrics for measuring impact of Digital and what are the challenges with Integrated Media Measurement?