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Sid Mankour |
How should your social audience be defined? Fans/Followers OR a brand's best advocates? This question raises another: What is a brand really looking ... Read more...
Posted on
Wed, 19 Sep 2012 08:14:59 |
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James Bromley |
Who will actually be left by 2020? Will Google own a few of a survivers? Will there ever be a time to errect paywalls if you're not niche or have ... Read more...
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Wed, 19 Sep 2012 06:30:32 |
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Stephan Pretorius |
Data leakage is being hyped as a massive business and regulatory risk. Is it really as bad as people are making out? How is it happening? How can you ... Read more...
Posted on
Wed, 19 Sep 2012 07:38:07 |
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Stephan Pretorius |
Should viewable ad impressions be the new buying currency? How have the IAB, Comscore, Google etc responded? What are the implications and options for ... Read more...
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Wed, 19 Sep 2012 07:32:52 |
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Dave Madden |
If you were a Mayor, what kind of city would you run? Would you go big business or be green? Or perhaps you would create a dreamland for tourists, ... Read more...
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Tue, 18 Sep 2012 05:57:40 |
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John Baker |
Everyone is wondering what will happen to their businesses as things change, but not even Big Blue's Watson can keep track of all of the moving parts ... Read more...
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Mon, 17 Sep 2012 09:13:43 |
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Leo Premutico |
What better way to witness the change across our industry than to take an idea which lived over 40 years ago and remake it today, using all the modern ... Read more...
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Mon, 17 Sep 2012 06:48:28 |
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Caspar Schlickum |
The privacy debate rages around us. Basic building blocks of the web are under threat. Consumers don’t understand it, but consumers fear Big Brother. ... Read more...
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Mon, 17 Sep 2012 03:52:06 |
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Caspar Schlickum |
Media is becoming automated. Machines are making the decisions. Big Data is everywhere. We know more now that we ever have, and our decisions can ... Read more...
Posted on
Mon, 17 Sep 2012 03:50:05 |
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Josh March |
Consumers are turning to company Facebook pages and Twitter accounts as direct customer service routes. They are asking genuine questions and ... Read more...
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Sat, 15 Sep 2012 05:11:39 |
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Sarah Meyer |
As digital marketers, we often have to work with other agencies that support our clients' offline campaign activities, PR, print, TV, etc. And ... Read more...
Posted on
Fri, 14 Sep 2012 06:57:00 |
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Chris Copeland |
Do the acronyms ROI, CPM AND GRPs roll off your tongue? If you said yes, then you likely understand the marketing speak of agencies and brands. BUT, ... Read more...
Posted on
Fri, 14 Sep 2012 03:46:45 |
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Randall Rothenberg |
Think we’re kidding? The EU is proposing to put browser cookies under the kind of restrictions usually reserved for child molesters. The U.S. Congress ... Read more...
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Fri, 14 Sep 2012 01:47:01 |
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David Honig |
The time has come for marketers to evolve their social strategies and ideas to a new level of intelligence and planning. Social 3.0 will see marketers ... Read more...
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Fri, 14 Sep 2012 12:11:07 |
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Alan Dykes |
As ad costsclimb- and delivering messages to audiences you've already recruited become paid for -what is the purpose and value of social media ... Read more...
Posted on
Fri, 14 Sep 2012 11:10:06 |
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Keith Johnson |
91% of corporate marketing leaders believe successful brands use customer data to drive marketing decisions. 42% they aren't able to link customer ... Read more...
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Thu, 13 Sep 2012 10:31:35 |
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Jason Burby |
As more and more dollars flow towards social, marketers are trying to better understand the value of Social to the business and bottom line. Yet no ... Read more...
Posted on
Thu, 13 Sep 2012 06:17:00 |
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Todd Trippany |
In Digital Marketing are isolated workflows, silos of data, and the fragmented technology solutions being leveraged preventing successful execution of ... Read more...
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Thu, 13 Sep 2012 03:10:33 |
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Nathan Eagle |
The vast majority of the 6.4 billion mobile phones in use today are 'dumb phones' in emerging markets. With the advent of sub-$50 Android smartphones ... Read more...
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Thu, 13 Sep 2012 02:31:28 |
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Ricky Liversidge |
Join DG | MediaMind CMO Ricky Liversidge & SVP of Business Development Andrew Bloom for a look at the drawbacks of data in our changing ad environment ... Read more...
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Thu, 13 Sep 2012 01:38:54 |
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Andy Hobsbawm |
What happens in a world where every physical thing has it's own online profile and social life on the web, just like we have? If you thought there was ... Read more...
Posted on
Thu, 13 Sep 2012 08:42:02 |
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Miles Ward |
NASA live streams the Curiosity Rover landing to 600k+ simultaneous viewers with three nerds, zero experience and 5 days notice. Animoto launches ... Read more...
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Wed, 12 Sep 2012 09:27:59 |
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Chris Gorell Barnes |
The power of the moving image is undeniable and has often been cited as a key influence over audiences. Whether it’s a political story to tell, one ... Read more...
Posted on
Wed, 12 Sep 2012 03:39:45 |
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Chris Gorell Barnes |
While the future of television is continuously debated amongst the industry, particularly those broadcasters and brands looking to understand their ... Read more...
Posted on
Wed, 12 Sep 2012 03:36:58 |
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Charlie Davies |
If we remove government boundaries, distance based radius and community boundaries from location, what then is local? I argue that local isn't any of ... Read more...
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Wed, 12 Sep 2012 12:21:18 |
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Ian Mulcahey |
The UK is in the midst of what the Economist termed 'The Third Industrial Revolution'. Is this, and the corresponding growth in the Tech Media Sector, ... Read more...
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Wed, 12 Sep 2012 10:27:50 |
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Ben Shipley |
There's plenty of buzz about how NFC (Near Field Communication) integrated with mobile is going to change the way we spend and even interact with our ... Read more...
Posted on
Tue, 11 Sep 2012 10:45:29 |
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Shahar Shpalter |
Working with and for TV broadcasters I’ve collected some thoughts about do’s and don’ts in the fields of Cross Media (which is not the same as Cross ... Read more...
Posted on
Tue, 11 Sep 2012 07:17:24 |
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Rich Astley |
Despite the widespread adoption of digital media platforms for both media consumption and purchase behavior, the majority of global media executions ... Read more...
Posted on
Tue, 11 Sep 2012 07:03:24 |
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Ed White |
TVs, billboards, games consoles and vending machines are being fitted with cameras to see who's looking at them. Meanwhile our browsing history, ... Read more...
Posted on
Tue, 11 Sep 2012 05:55:03 |
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Michael Brenner |
The world has changed and frankly, most of our marketing is highly ineffective. How can brands, publishers and agencies work together to win the ... Read more...
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Tue, 11 Sep 2012 05:06:30 |
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Adrian Avendano Monterrubio |
With so much of our lives hidden from view, it's mobile technology that has to surface our intent and help us navigate to those people whom we will ... Read more...
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Tue, 11 Sep 2012 05:04:30 |
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Antti Pasila |
The world of e-commerce is rapidly changing and growing. While innovative brands are getting stronger, middle men are been cut off. Thanks to the wave ... Read more...
Posted on
Mon, 10 Sep 2012 06:11:25 |
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Gregor Poynton |
What role communications will play in deciding the outcome of the potential Independence referendums in Scotland and Quebec. Read more...
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Mon, 10 Sep 2012 04:42:42 |
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Rhys McLachlan |
Despite the widespread adoption of digital media platforms for both media consumption and purchase behavior, the majority of global media executions ... Read more...
Posted on
Mon, 10 Sep 2012 03:40:11 |
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Dan Porter |
We’re striving to put creativity and engaging communication at the heart of our business, but our ability to express our ideas quickly, memorably and ... Read more...
Posted on
Sun, 09 Sep 2012 08:20:29 |
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Alex Connock |
To an unprecedented level, major advertisers and agencies, are directly funding content. Their goals are often far less about cynical sales promotion ... Read more...
Posted on
Sat, 08 Sep 2012 12:13:36 |
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Alex Connock |
Steve Folwell from the Guardian media group and Alex Connock from Shine invite you to answer the question in a Stream session - what have been the ... Read more...
Posted on
Sat, 08 Sep 2012 12:09:47 |
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Maarten Lens-Fitzgerald |
It used to be called augmented reality but that has been outhyped. Now its getting to real and lasting value with interactive print. Linking magazines ... Read more...
Posted on
Sat, 08 Sep 2012 06:12:32 |
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David Sable |
Creativity is storytelling. Innovation is how we drive the stories through channels. Creativity without innovation is increasingly one dimensional and ... Read more...
Posted on
Fri, 07 Sep 2012 01:29:42 |