Discussions

The agenda for Stream is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:


  • Share your idea - Create a New Discussion by clicking on the "ADD" button below
  • Invite others to join you - you can see the participants list here
  • Book a slot - when you arrive on site, write your discussion on the Big Boards

It's that simple.

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea before posting, or would like help finding some co-hosts.


Guidelines, Tips and Tricks:

  • Have an opinion & reach a conclusion. The best discussions set out a challenger's view point that the group can debate.
  • Short, punchy titles work best. Your idea will need to fit in 4” x 4” box on a white board (more here), so think short and sharp.
  • Plan for each discussion to be about 50 minutes long – and allow yourself time to wrap up the ideas discussed at the end of the session.
  • There will be a couple of projectors and screens available if you wish to use them, but we encourage you to think ahead about how you'll engage your fellow Streamers in a discussion. This is your chance to share your passion, but also to test new ideas and learn from other participants.
  • Bring a laptop if you need one, and don't count on there being Internet connectivity on site. If you need to show large video files, you might want to download these in advance.

You can see some example discussion topics from last year here.


 
Discussions so far
Name Discussions
Sid Mankour

What is the true value of a Fan/Follower?

How should your social audience be defined? Fans/Followers OR a brand's best advocates? This question raises another: What is a brand really looking ...

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Posted on Wed, 19 Sep 2012 08:14:59
James Bromley

Who would run a publishing business in 2013?

Who will actually be left by 2020? Will Google own a few of a survivers? Will there ever be a time to errect paywalls if you're not niche or have ...

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Posted on Wed, 19 Sep 2012 06:30:32
Stephan Pretorius

Are people really stealing my data?

Data leakage is being hyped as a massive business and regulatory risk. Is it really as bad as people are making out? How is it happening? How can you ...

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Posted on Wed, 19 Sep 2012 07:38:07
Stephan Pretorius

Half the ads you buy are never seen

Should viewable ad impressions be the new buying currency? How have the IAB, Comscore, Google etc responded? What are the implications and options for ...

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Posted on Wed, 19 Sep 2012 07:32:52
Dave Madden

Build A City That Comes to Life

If you were a Mayor, what kind of city would you run? Would you go big business or be green? Or perhaps you would create a dreamland for tourists, ...

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Posted on Tue, 18 Sep 2012 05:57:40
John Baker

What If All? Extreme Scenario Planning

Everyone is wondering what will happen to their businesses as things change, but not even Big Blue's Watson can keep track of all of the moving parts ...

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Posted on Mon, 17 Sep 2012 09:13:43
Leo Premutico

Google's Project Re:Brief is a first hand glimpse into how our industry has changed.

What better way to witness the change across our industry than to take an idea which lived over 40 years ago and remake it today, using all the modern ...

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Posted on Mon, 17 Sep 2012 06:48:28
Caspar Schlickum

Everyone at Stream is about to be unemployed

The privacy debate rages around us. Basic building blocks of the web are under threat. Consumers don’t understand it, but consumers fear Big Brother. ...

Read more...

Posted on Mon, 17 Sep 2012 03:52:06
Caspar Schlickum

The Rise of the Machines: are you ready?

Media is becoming automated. Machines are making the decisions. Big Data is everywhere. We know more now that we ever have, and our decisions can ...

Read more...

Posted on Mon, 17 Sep 2012 03:50:05
Josh March

Marketing Should Leave Social To The Call Centre

Consumers are turning to company Facebook pages and Twitter accounts as direct customer service routes. They are asking genuine questions and ...

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Posted on Sat, 15 Sep 2012 05:11:39
Sarah Meyer

Playing in the Sandbox

As digital marketers, we often have to work with other agencies that support our clients' offline campaign activities, PR, print, TV, etc. And ...

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Posted on Fri, 14 Sep 2012 06:57:00
Chris Copeland

Learn a Foreign Language @Stream

Do the acronyms ROI, CPM AND GRPs roll off your tongue? If you said yes, then you likely understand the marketing speak of agencies and brands. BUT, ...

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Posted on Fri, 14 Sep 2012 03:46:45
Randall Rothenberg

If You Don't Attend This Discussion on Digital Privacy, Your Company Will Die!

Think we’re kidding? The EU is proposing to put browser cookies under the kind of restrictions usually reserved for child molesters. The U.S. Congress ...

Read more...

Posted on Fri, 14 Sep 2012 01:47:01
David Honig

SOCIAL 3.0 MAKE CUSTOMERS FOR LIFE!

The time has come for marketers to evolve their social strategies and ideas to a new level of intelligence and planning. Social 3.0 will see marketers ...

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Posted on Fri, 14 Sep 2012 12:11:07
Alan Dykes

Social or Anti-Social?

As ad costsclimb- and delivering messages to audiences you've already recruited become paid for -what is the purpose and value of social media ...

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Posted on Fri, 14 Sep 2012 11:10:06
Keith Johnson

The Data Divide.

91% of corporate marketing leaders believe successful brands use customer data to drive marketing decisions. 42% they aren't able to link customer ...

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Posted on Thu, 13 Sep 2012 10:31:35
Jason Burby

Monetizing the Value of Social

As more and more dollars flow towards social, marketers are trying to better understand the value of Social to the business and bottom line. Yet no ...

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Posted on Thu, 13 Sep 2012 06:17:00
Todd Trippany

Silo's of Failure

In Digital Marketing are isolated workflows, silos of data, and the fragmented technology solutions being leveraged preventing successful execution of ...

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Posted on Thu, 13 Sep 2012 03:10:33
Nathan Eagle

Goodbye $100 Laptop, Hello $50 Smartphone!

The vast majority of the 6.4 billion mobile phones in use today are 'dumb phones' in emerging markets. With the advent of sub-$50 Android smartphones ...

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Posted on Thu, 13 Sep 2012 02:31:28
Ricky Liversidge

Why data sucks in the new world of advertising

Join DG | MediaMind CMO Ricky Liversidge & SVP of Business Development Andrew Bloom for a look at the drawbacks of data in our changing ad environment ...

Read more...

Posted on Thu, 13 Sep 2012 01:38:54
Andy Hobsbawm

A FACEBOOK FOR THINGS

What happens in a world where every physical thing has it's own online profile and social life on the web, just like we have? If you thought there was ...

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Posted on Thu, 13 Sep 2012 08:42:02
Miles Ward

Big Ass Digital by the Seat of your Pants

NASA live streams the Curiosity Rover landing to 600k+ simultaneous viewers with three nerds, zero experience and 5 days notice. Animoto launches ...

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Posted on Wed, 12 Sep 2012 09:27:59
Chris Gorell Barnes

The power of video is the influence you create

The power of the moving image is undeniable and has often been cited as a key influence over audiences. Whether it’s a political story to tell, one ...

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Posted on Wed, 12 Sep 2012 03:39:45
Chris Gorell Barnes

The Connected TV. The Connected Consumer

While the future of television is continuously debated amongst the industry, particularly those broadcasters and brands looking to understand their ...

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Posted on Wed, 12 Sep 2012 03:36:58
Charlie Davies

What does local mean in a user defined world...

If we remove government boundaries, distance based radius and community boundaries from location, what then is local? I argue that local isn't any of ...

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Posted on Wed, 12 Sep 2012 12:21:18
Ian Mulcahey

Is the Tech Media Boom just a Bubble?

The UK is in the midst of what the Economist termed 'The Third Industrial Revolution'. Is this, and the corresponding growth in the Tech Media Sector, ...

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Posted on Wed, 12 Sep 2012 10:27:50
Ben Shipley

Convergence at the point of interaction

There's plenty of buzz about how NFC (Near Field Communication) integrated with mobile is going to change the way we spend and even interact with our ...

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Posted on Tue, 11 Sep 2012 10:45:29
Shahar Shpalter

10 Things I've learned about Cross-Media

Working with and for TV broadcasters I’ve collected some thoughts about do’s and don’ts in the fields of Cross Media (which is not the same as Cross ...

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Posted on Tue, 11 Sep 2012 07:17:24
Rich Astley

21st century measurement for 21st century communications

Despite the widespread adoption of digital media platforms for both media consumption and purchase behavior, the majority of global media executions ...

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Posted on Tue, 11 Sep 2012 07:03:24
Ed White

Perceptive media

TVs, billboards, games consoles and vending machines are being fitted with cameras to see who's looking at them. Meanwhile our browsing history, ...

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Posted on Tue, 11 Sep 2012 05:55:03
Michael Brenner

Marketers, Agencies and Publishers: how to win the battle for customer attention

The world has changed and frankly, most of our marketing is highly ineffective. How can brands, publishers and agencies work together to win the ...

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Posted on Tue, 11 Sep 2012 05:06:30
Adrian Avendano Monterrubio

What does the ideal real-time search for people by location look like?

With so much of our lives hidden from view, it's mobile technology that has to surface our intent and help us navigate to those people whom we will ...

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Posted on Tue, 11 Sep 2012 05:04:30
Antti Pasila

The revolution of social and visual commerce

The world of e-commerce is rapidly changing and growing. While innovative brands are getting stronger, middle men are been cut off. Thanks to the wave ...

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Posted on Mon, 10 Sep 2012 06:11:25
Gregor Poynton

Future of a nation

What role communications will play in deciding the outcome of the potential Independence referendums in Scotland and Quebec. 

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Posted on Mon, 10 Sep 2012 04:42:42
Rhys McLachlan

21st century measurement for 21st century communications

Despite the widespread adoption of digital media platforms for both media consumption and purchase behavior, the majority of global media executions ...

Read more...

Posted on Mon, 10 Sep 2012 03:40:11
Dan Porter

Visualise Your Thinking

We’re striving to put creativity and engaging communication at the heart of our business, but our ability to express our ideas quickly, memorably and ...

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Posted on Sun, 09 Sep 2012 08:20:29
Alex Connock

Should advertisers make TV shows ?

To an unprecedented level, major advertisers and agencies, are directly funding content. Their goals are often far less about cynical sales promotion ...

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Posted on Sat, 08 Sep 2012 12:13:36
Alex Connock

Have you ever seen a great interactive TV show ?

Steve Folwell from the Guardian media group and Alex Connock from Shine invite you to answer the question in a Stream session - what have been the ...

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Posted on Sat, 08 Sep 2012 12:09:47
Maarten Lens-Fitzgerald

Interactive print: will it be the bridge between paper & digital?

It used to be called augmented reality but that has been outhyped. Now its getting to real and lasting value with interactive print. Linking magazines ...

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Posted on Sat, 08 Sep 2012 06:12:32
David Sable

Talking to Generation World

Creativity is storytelling. Innovation is how we drive the stories through channels. Creativity without innovation is increasingly one dimensional and ...

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Posted on Fri, 07 Sep 2012 01:29:42
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