Stream 2011 Discussions

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Sheela Subramanian

Emerging Markets: The Race for the "Next Billion" Consumers

How do you build a brand in the "developing world"? How do you directly engage with the elusive billion+ consumers who have recently entered the ...

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Posted on 07 Sep 2011 04:26:46
Roy Sekoff

IS INNOVATION OVERRATED?

You’ve probably heard about The Innovator’s Dilemma, in which even very successful companies fail because they tend to stick to the strategies that ...

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Posted on 05 Sep 2011 10:18:23
Beverly Crowson

Global or local content promotion? Is one really better than the other?

With all the talk of so-lo-mo - local, local, local.....is global still relevant? 

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Posted on 02 Sep 2011 04:44:20
Justin Taylor

media vs. media

Are marketeers keeping traditional (read ‘paid’) media artificially alive even though their audiences can be reached more effectively and engagingly ...

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Posted on 30 Aug 2011 06:58:17
Maarten Lens-Fitzgerald

Augmented Reality will link your paper media and objects to the digital world

The internet liberated information. Augmented Reality and visual serach wil liberate objects and space. It will show and link to anything you want. ...

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Posted on 16 Aug 2011 10:13:57
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