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Bassel Ojjeh

Big Data: Facts, Fiction and Nonsense and why every CMO needs to know about it

Big Data is a perfect example of "necessity is the mother of [good] invention". To keep up with ever-expanding consumer connection points, the digital ...

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Tags :big data, insights, digital data, audience, behavioral targeting, customers, users, online data
Posted on 26 Aug 2011 09:00:53
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